Mystery is billed as "the World's Greatest Pickup Artist," (Elle Magazine, Saturday Night Magazine, et. al), and is responsible for coining a lot of terminology now used in the world of seduction: such as "3 second rule", "set", "peacocking", "indicator of interest", "indicator of disinterest", "last minute resistance", "routine", "neg hits", "canned material", etc[3]. The Mystery Method is now marketed online, via books, DVD sets, and most notably, live seminars and coaching with various instructors, including Markovik himself.
Mystery Method uses the term 'value' to describe the benefit of aligning with a person or group with the potential to improve one's reproductive chances (Replication value) or quality of life (Survival value). A big, alpha male poses a large possible threat to other males' S&R value, where a very attractive woman possesses high R value. According to Mystery, women evaluate potential mates primarily in terms of the Survival value they offer, while men evaluate potential mates in terms of their Replication value.
Mystery Method teaches that people have a strong emotional reaction to people with significantly higher value. Men will have an emotional reaction to very attractive women. This emotional reaction causes them to feel an adrenaline rush, and to act in a 'weird' way around the target female. An exceptionally attractive woman causes this reaction in the majority of men, so the method teaches that she will subconsciously believe that any male who appears emotionally unreactive to her is of higher value than she, and she will become attracted to him.
Many of the techniques taught as part of the method are ways for the user to demonstrate high 'value'. Examples include story telling with embedded (but well-concealed) bragging, appearing emotionally unreactive to 'targets', and showing that the user is 'pre-selected' by other women. These techniques, along with many others, are taught as part of the 'M3 Model'.
The rhetoric and vocabulary underpinning Mystery Method borrows heavily from Evolutionary Psychology - for instance 'love' as an objective of human sexual relationships is replaced with pair bonding, which he defines as a strong bond between two individuals which is based on the unconscious desire to raise their Survival and Replication values
The Mystery Method M3 Model is divided into 3 steps: Attraction, Comfort and Seduction, each of which is divided into 3 phases. The Method teaches a set of strategies and tactics for each phase to successfully move the interaction forward toward the end goal, which is the creation of an intimate sexual relationship.
Step 1: Attraction The goals of the 'Attraction' phase are: to start a conversation with the target ('Opening'); demonstrate high 'value' to the 'target' in order to build her attraction to the pickup artist ('Female to Male interest'); and to appear to become increasingly attracted to her, for reasons other than her looks, while making her increasingly invested in the interaction ('Male to Female interest').
Step 2: Comfort In the 'Comfort' phase, one should attempt to establish rapport, trust, connection and a sense that the interaction is real and genuine. According to the Mystery Method, "the game is played in comfort". It is the longest and most crucial step and generally takes several hours, possibly over the course of several days, to complete. Mystery writes that of the average 4 to 10 hours (cumulatively) it takes to build a connection sufficient for the initiation of a sexual relationship, as much as 90% will be spent in the comfort-building phase.
Step 3: Seduction The 'Seduction' phase is the physical escalation towards sex and dealing with a woman's natural apprehension towards sex with a new partner. It also includes dealing with Last Minute Resistance (LMR), for which the Mystery Method advocates freeze-outs.
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